About
The Ed Lens, an educational consulting business, is dedicated to helping EdTech companies effectively reach and support their end users--educators and students.
Expertise:
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Over 15 years of classroom experience
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Experience teaching in rural, urban, and suburban schools
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Student and Adult education expertise in EdTech
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Certified Project Management Professional with knowledge of Product Development life cycles
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Background in sales and finance
Our Services
1
"Pick My Brain"
Strategy Conversations
As a Project Management Professional and practicing classroom educator, I provide subject matter expertise to companies in the education vertical.
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Leveraging k-12 expertise to assist EdTech companies in making informed decisions about tool development
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Advising on product marketing strategies that align with school districts' decision-making processes.
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Focusing on angles that resonate with school districts and educators.
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Available for single issue consulting calls or webinars such as market penetration, ideation, product development, and sales calls.
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Providing services that equip clients with knowledge about how to communicate and empathize with grassroots teacher committees and marketing to teachers.
2
Educational Sales Training
As a classroom teacher, I can help train your sales staff to be more effective when selling to educators and education administrators by:
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Providing insights into the daily challenges educators face and how your products can address those needs and the urgency.
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Sharing an understanding of administrative priorities and decision-making criteria for schools and districts.
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Teaching effective communication skills using educational vernacular and examples.
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Demonstrating products in a way that highlights their value and practical application in the classroom.
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Guidance on building trust and rapport with educators and administrators.
3
Full Commercialization and Implementation
As a Project Management Professional, I can create and assist with implementing full commercialization of your product by:
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1 Hour Free Discovery Call
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Supporting end-to-end product development with an educator's lens.
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Providing feedback on student and educator usability and integration of the product into the classroom.
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Developing go to market plans to tap into the anticipated $21 billion investment AI for Education by 2028 with specific strategies and network connections
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Pricing model recommendations
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Developing and facilitating educator and student use cases.
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Facilitating educator and student beta testing and feedback gathering
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Creating product demos and training videos
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Training of sales staff for the education market